I am a Digital Designer with a background in Art Direction. I create digital products that solve design problems and translate business goals into better user experiences. Leveraging current technology, I bring ideas to life through thoughtful design, microanimations, and motion - making interfaces intuitive, dynamic, and engaging. Rooted in human-centered design and design thinking, I connect user needs with proven patterns and innovative solutions. I work end-to-end: from supporting research and personas, through prototyping and testing,to delivering cohesive UI Kits and initial design systems.

Tools

Skills

Work Experience

UI/UX - Design Lead

Caldena

05.2024 - Now

Led an initial UX audit and developed a prototype for a new company website, defining the structure and UI. Leveraged this prototype to create a comprehensive brand guide for the company and its products, ensuring consistent application across digital channels. Implemented tools and processes, including Figma, Notion, Slack, and Asana, to streamline collaboration and boost team productivity. Produced animations, graphics, and email campaigns that supported marketing initiatives and enhanced brand communication.

Digital Art Director - UI/UX

Cheil Germany

02/2024 - 06.2024

Served as Digital Art Director on UI/UX projects for Samsung, refining landing page layouts and components to optimize user experience. Implemented microanimations that enhanced interactivity and engagement. Designed graphic elements that strengthened storytelling and ensured consistent visual identity across digital assets.

Digital Designer

Grey Group

02.2021 - 01.2024

Worked as a Design Lead for clients in the banking sector, Pepco, and LOT, building and maintaining UI Kits and components in close collaboration with developers and project managers. Created wireframes, task flows, and prototypes as part of designing digital solutions. Provided support to other digital teams across projects—from creative and UI/UX work to mentoring junior designers.

Digital Designer

DDB

05.2018 - 10.2020

Served as a Digital Designer at DDB, working with clients across the food (McDonald’s, Intermarché), retail (Tchibo), and automotive (SEAT) sectors. Designed landing pages and web application components to enhance usability and engagement. Led digital product development across all stages, from concept to implementation. Produced creative assets for 360° campaigns, including rich media and social content, strengthening brand presence and user interaction.

Art Director

05.2017 - 05.2018

Junior Art Director

Kropka Bordo

04.2016 - 05.2017

Designer

Mediapolis

01.2015 - 04.2016